Founded in 2000 by Michelle Luterman Alfonso, TOVA is a jewelry brand that aims to create more than just accessories. We believe that jewelry should be an expression of your unique personality, a way to showcase your individuality and make a statement. That's why we pour our passion into crafting fun, distinctive, and jaw-dropping pieces that are sure to turn heads.

At TOVA, we understand that jewelry is more than just an adornment. It's a form of self-expression, a way to tell your story without saying a word. That's why we carefully curate our collection to feature unexpected combinations of colors and textured materials, accentuated with bright and vibrant hues. From the sparkling brilliance of high-quality crystals, to the allure of semi-precious stones and the whimsy of hand-painted enamels, our designs are infused with a surprising and playful edge.

Every piece of jewelry at TOVA is meticulously handcrafted in Canada, ensuring the highest level of quality and attention to detail. We take pride in using only the finest materials, and hypoallergenic components, to create accessories that not only look stunning but also stand the test of time.

Whether you're looking for a statement necklace or a pair of eye-catching earrings, TOVA has something for everyone. Our goal is to empower you to embrace your unique style and make a lasting impression wherever you go.

Join us on this journey of self-expression and let our jewelry be the canvas for your individuality. Discover the joy of wearing accessories that not only make you look good but also make you feel confident and empowered. Experience the magic of TOVA and let your true colors shine.